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超市应该怎么设计摆放呢？

超市应该怎么设计摆放呢？

浏览：46次 | 提问时间： 06-26 09:55

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4个答案

织梦 06-26 09:55

1)“正确的产品”：在超市货架上的产品生动化陈列实施时，产品是最重要的。一般会选择高回转率的商品，并且优先从高利润产品群中挑选。当然，产品的种类、规格必须符合市场和消费者的需要，并且有明显的竞争性。(就是你的产品是别人家没有的，你的产品具有竞争差异性，有自己的个性)如果产品选择错误，陈列对销售的提升效果将无法发挥出来。2)“合适的地点”：产品生动化陈列实施的地点应该是高人流区，超市货架摆放位置能够符合消费者购买的习惯，能够有效地对竞争品牌的类似产品进行拦截。(一般第三四层的超市货架是最能够吸引顾客前来消费的)3)“合适的时机”：产品生动化并不是任何时候都会有明显的效果，它往往被用于下列时机：季节性购买时刻、尖峰购买时间、周末购物或者配合广告和促销活动的时候。4)“合适的数量”：产品生动化陈列实施时要注意：一是要考虑陈列带来的销售增长，因此需要足够的库存以避免断货(要及时更新自己的产品和对销量好的产品进行补货)；二是需要足量的存货配合达到陈列的效果，这两者不可或缺。5)“合适的价格”：价格对于同类产品而言应该有明显的竞争性，在价格标志上应清清楚楚地告诉消费者购买时在价格上所能得到的好处。通常在陈列促销时价格上会有折让。6)“合适的陈列形式”：有足够的空间，应该符合或者大于产品的市场占有率，陈列容易拿取，容易比较，容易选择，容易看到。

歌亦绿訫亦黑 06-26 10:04

超市设计一般进门需要留2米左右距离，然后就是靠墙摆放单面的超市货架，中间摆放双面的货架，中间过道至少留0.8m的间距。切忌过道拥挤，以免消费者行动不便。

歌亦绿訫亦黑 06-26 10:12

商品的摆放是有规律的，一般说来，以人的水平视线为基准，水平视线上方10度至下方20度的范围为容易看见的区域，商品最好摆放在这个范围内。商品的摆放还存在特殊性主要表现在是否能堆放、悬挂、竖放、横放、散装等，有些对温度、光线较敏感，要用玻璃冷藏架，有些珍贵商品对货架的安全措施较严格。

日落情人 06-26 10:21

超市每个货架的摆放应当留有一定的空隙，物品也要有规律的摆放，这样可以将商品以最好的视觉展现在消费者面前，方便顾客随意挑选。还有一个就是讲促销货架摆放在最为醒目的卖场中间，让顾客更容易逗留在卖场中挑选商品，增加冲动性购买，也就达到了促销的目的。

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