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为何星巴克总选择采光较差的装修？

为何星巴克总选择采光较差的装修？

浏览：35次 | 提问时间： 06-29 09:38

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3个答案

時光怱忙 06-29 09:39

星巴克为了提高客户的“翻台率”，让顾客感到不舒服。店内的装修一改咖啡馆深沉温暖的色调，而是简单清爽、线条硬朗，不会让人觉得是舒适的休闲场景。座位安排别有用心，专门使用一些木质椅、高脚凳、墙边桌等不甚舒适的家具，让人无法久坐。细心的话，还能感觉到，星巴克的冷气通常比其附近的店铺温度要更低些，以为这是福利大错特错，其实是让人不舒服，催你买完咖啡快走。美国的星巴克甚至为汽车族新添了外卖窗口，你干脆别进店，完全麦当劳化了。

畫地為牢 06-29 09:47

为了符合一般咖啡店的深沉装修所致，让人感觉很有小资情调。

forever 06-29 09:56

看过一篇文章，说星巴克此举是为了让顾客不要感觉不适，从而不会有很多客人长时间留在店里。

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为何星巴克总选择采光较差的装修？

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为何星巴克总选择采光较差的装修？