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哪位知百货设计方案有啥

哪位知百货设计方案有啥

浏览：68次 | 提问时间： 06-29 09:42

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2个答案

心酸和曲折 06-29 09:43

一、进百货商场首先是化妆品区。虽然商场里购买化妆品的顾客往往不如购买服装的多，但是化妆品包装都很精美、摆放整齐、形象好，无形中提高了商场的档次。将化妆品专柜设在人流量大、进入商场的必经之地，容易增加它的购买几率。因此，百货商场一层陈列的大都是需求弹性大(可买可不买)、利润高的化妆品。另外化妆品有能力、也愿意为这个黄金位置支付商场最高的租金。加上就连充满嗅觉诱惑的香脂味也是吸引路人进入商场的秘密武器。二、百货商场一层不设洗手间。一般来讲，对于消费者来说，去洗手间到二三楼和在一楼区别并大。洗手间设在商场楼上，增加了顾客的交通动线，使顾客无意间逛到更多的商铺，从而增加了消费机会。另一方面，洗手间设置在商场一楼，很容易成为街区的公共厕所，增加了商场的管理难度。三、扶梯设置在离商场大门较远的背面。为了增加从正门到楼梯升入口这段距离所辐射的店铺消费率，新建商场多将扶梯设置在离正门较远的位置而且背对正门。四、服装区与饮品区设在同一层。

菇凉坚强 06-29 09:51

百货商场的整体规划我觉得最好的是共振设计，他们擅长将商业利益和富有激情的实验或创新完美结合，不仅仅共振的设计受到了关注，更大大提升了客户的业绩与品牌形象。共振的目标就是帮助1000家企业打造倍增10倍以上利润的超级品牌。推荐给你

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