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茶叶的摆设有什么技巧？

茶叶的摆设有什么技巧？

浏览：38次 | 提问时间： 06-29 10:03

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心痛到爆还要强颜欢笑 06-29 10:04

第一，相对大面积或绝对的大面积，给入店的客户感觉是大品牌茶叶店、不压抑、上档次、错落有致，空间和货架都是为了烘托产品档次设计的，产品为主，但不能太拥挤，不能像超市一样，最求大而全，最小的空间，最大化得放产品，相反的，只要摆出核心产品，最大化的空间，最少化的产品摆设。通常认为，60平以上的标准店是最基本的店铺面积标准。
第二，一个容易被忽视的细节：相对于茶叶在店内的摆设，这个实体店在这个商圈的摆设或者说位置很重要，除了要顶就流量的交叉口店铺，所在的商圈的档次很重要，直接决定这个茶叶店的档次！
第三，店内灯光的摆设，好的灯光摆设和高档次的灯具可以有效改善用户购物体验和感觉，大部分人更愿意在高档舒适的环境愉快的购物，灯光最好够亮有不刺眼，灯光对应的店铺背景墙最好以浅色调为准，空间让人感觉更大，80平的浅色背景墙可以达到100平的神色调的空间效果。茶叶局部的效果营造，灯光起到功不可没的效果。完美的灯光效果可以有效的促进可和的购买欲。

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