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服装橱窗造型怎么设计好？

服装橱窗造型怎么设计好？

浏览：43次 | 提问时间： 06-29 10:25

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若時光溫柔以待 06-29 10:26

橱窗扮靓可以从两方面着手，一是色彩和造型，二是道具、造型与主题和风格一致。例如，当表现一个典雅高尚的主题时，所有道具及背景的烘托在基调和风格方面一定是同一的，不得有偏离。但表现的形式则是多样的统一，即使有些异样，必须是遵循对立统一这一规律，最终目的取得和谐。

没心还会疼么 06-29 10:35

橱窗展示设计是一门集创意、造型、色彩、材料、灯光等多种因素于—体的综合艺术，不是一些商品的随意、简单的堆砌,是一种直接展示。它追求场景化、情节化的安排,并通过巧妙的构思，独特的艺术语言，完美的造型，协调的色彩来创造。bopo波镨展览小编现在与您分享橱窗展示设计的技巧。橱窗的设计手法有多种多样，我们可以根据橱窗尺寸的不同，对橱窗进行不同的组合和构思。
(一)选择前沿样品，引领市场
商品是橱窗所要表现的对象，怎样选择服饰进行橱窗设计，这对主题和陈列形式起着决定性的作用。所选择的服饰商品，应该是能够融合新材料、新工艺、新技术、新功能、新款式等特色，彰显企业的品牌形象，吸引消费者视线的产品。因此，商品的选择，应灵活掌握，尽量以“点”带“面”，“点”是重点商品，“面”是一般商品的原则，从艺术的角度考虑统筹兼顾花、色、形等设计手段，使企业商品的新款在橱窗中发挥不同的作用。
(二)重视搭配，表现整体形象
从整体的店面形象看，更应重视搭配样品的选择，以烘托主体。只有整体配套完美，才能增加商品主体的艺术效果。例如在服装的橱窗展示中，应格外注重服装与围巾、箱包、帽子、鞋子等搭配品的选择和陈设，通过服装与配饰的配套搭配陈列，突出服装的品位和文化，进一步提升服装的品质和市场价值，形成统一品牌形象，我们称为“重复记忆”。世界许多著名的品牌充分利用“重复就是记忆” 的思维规律，将其在某一地区的橱窗树立成为代表该品牌的最新时尚范本，在各国都使用几乎与其一样的道具形式，由此来促进消费者对他们品牌加深记忆。 (三)道具创意
道具是进行橱窗展示的重要工具。服装展示道具要直接面对不同的观者，进行服装展示道具的设计和选择应符合人体工程学的要求，符合展览中一般和特定要求。因为道具的设计和制作是展示橱窗艺术效果的重要手段。可以采用特定的展示方式和工具，如形状奇特怪异的道具和图案、抽象造型的模特，增强橱窗艺术效果，使展示格外新鲜，引起消费者的兴趣。或者利用道具的简洁化，隐形化，不仅使橱窗设计具有时尚感，还可以突出服饰商品的品质。例如在中国国际时装展览会上，丝绸服饰的展示，用的道具就是透明的塑料模具，道具位置和人们的视线相平，将丝绸披在塑料模具上，通过这种透明道具的支撑，将丝绸材料的柔软质感和美丽色泽表现得淋漓尽致。 Bopo波镨小编总结，综上所述，橱窗展示设计的形式和方法多种多样，它是以高效传递信息和接受信息为根本宗旨的。橱窗设计只有符合消费者的审美特点才能产生最大的效益,更好地展示自己的品牌形象，体现服装商家的独出心裁，并展示设计师无穷的艺术灵感。

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