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装修公司市场调研是怎么做的？

浏览：41次 | 提问时间： 07-10 08:18
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3个答案
冷眼旁观 07-10 08:18

你好!很高兴为你解答，先做一个调查方案。调查方案的前期准备工作有：沟通确定调查的目的和进行内部资料收集。再进行调查方案内容的设计，包括梳理调查背景，明确调查目的，确定调查内容，确定调查的方式方法，确定调查的区域和对象，制定抽样方案，制定资料分析方案，确定调查结果的提交形式，安排调查进度，预算调查经费开支，制定调查组织计划，最后按照指定的方案一步步的做，最后提交结果。
我也是个初学者，不知道这个答案是不是正确的，希望能做个参考给你。

Anma情兽 07-10 08:27

装修公司市场调研的做法：
1.明确调研的目的。许多企业进行市场调研，往往是为了调研而调研，他们之所以调研，是因为企业领导提出了这个要求，所以他们必须开展调研；
2.获取信息的方法有两种，一是随机的获取信息，很多情况下，你并一定有获取信息的明确目标或具体计划。

女人就要像苏妲己 07-10 08:35

1)锁定调查区域，给出楼盘数据的准确情况：数量、档次、开发商是谁？物业是谁？
2)区域内潜在竞争对手的准确数据和情况。
3)区域内潜在客户群的装修意向和消费水平。
4)开发商和物业有无合作意向，并制定初期合作方案。
5)影响最大的竞争对手的准确数据和情况，与其有无合作可能？
6)根据实际数据和情况，制定多个适合本区域的装修方案。
7)根据实际数据和情况，制定宣传方案。
8)总结。

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