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童装店橱窗设计的要求有哪些？

童装店橱窗设计的要求有哪些？

浏览：37次 | 提问时间： 07-10 08:43

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入眠的人怕梦醒 07-10 08:44

创造一个空间，唤起儿童的好奇心，发掘儿童的想象力，让儿童的创新意识萌芽于每时每刻的生活中。引导他们去开启未知的新鲜世界，在美妙的探索之旅中，启发孩子们无穷的创造力。鉴于消费者的潜在需求，杰米熊审时度势、重磅出击，在2010年春夏隆重推出首创产品“魔术童装”，本款产品创造性的将“魔术”的概念融入到童装设计中，用魔术的神秘感迎合小朋友的好奇心理，带领孩童进入一个炫丽多彩、变幻无穷的魔术世界。为孩子们开拓一个探索未知，尝试新事物的领域。这个就仁者见仁智者见智了，以上想法可供参考

我们不是说好不爱彼此了吗 07-10 08:52

童装店橱窗的设计，要突出儿童商品的特性，要使橱窗布置和商品介绍符合儿童的心理行为，让儿童看后有美感、舒适感，能对商品有好感引起共鸣，增加购买欲望，在设计童装店的橱窗展示时尤其要考虑到儿童生理、心理发展的特点，只有这样才能制作出吸引儿童的童装店橱窗。　　
1、橱窗高度的设计要求：
橱窗高度的设计要符合儿童身高的特点。学龄期儿童的身高在1.22-1.45m之间，而人眼的垂直视阈约为120度，在视平线以下10-30度的范围，人们不需要转动眼球和头颈就能看清对面的物体，我们称为最佳的视阈。根据儿童的身高、眼睛的位置以及眼睛的最佳视阈，可以分析出学龄期的儿童，如果距离童装店2m左右距离来观看橱窗的话，那么从地面起到1m左右的距离应该是具有最佳视域的橱窗展示区。　　
2、服装的要求：
橱窗中的童装尽量挑选色彩鲜艳、明快的当季最新款式进行展示。服装可根据节日主题、季节变化定期更换，这样可以增加新鲜感。另外橱窗中还可以提高打折品、促销品的曝光率，这样摆放可以吸引顾客走进店中，提高销售量。

我不怕你 07-10 09:01

1、童装店一般都配有电脑、音响等设备，可播放儿童歌曲、讲故事、儿童动漫VCD等。还可播放家长喜欢听的曲子。注意，疯狂的士高也要播放，顾客的情绪高涨，容易达成购买行为。还有一招，分别找一名男童和女童，播放他们朗读品牌或专卖店介绍的录音;也可播放不同方言店员录制的品牌或店面介绍的录音。当然以上内容要穿插好。
2、收银台设计：收银台附近要摆放价位较低的商品，袜子或小玩具，这些东西利于顾客交款时顺便购买。
3、设宣传栏，店内备有数码相机，随时抓拍店内激动人心场面。各种火爆场景也能在宣传栏内找到。还有就是店面陈列要定时调整。
4、吊牌：如果一个或几个专柜的童装价位一样，可做吊牌，从天花板上悬吊，白布黑字，a2纸大小。吊牌挂好后，顾客从外边一眼就能看到价格，价位有冲击力，就会吸引客户。
5、设置条幅：挂条幅似乎有点落后，但实际它有独到的魅力。特点是字大，特别是红底黄字非常抢眼，成本也低，能帮我们把客户从远处吸引过来，还可以挂一些LED灯的条幅，可以在里面加入变换不同的宣传广告语或者通知，他可以不断转换标语，LED灯的条幅可以不断的循环利用，让客人时刻都可以了解店铺信息。

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