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橱窗设计的作用主要有哪些？

橱窗设计的作用主要有哪些？

浏览：32次 | 提问时间： 07-10 10:10

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香樟树下的少年 07-10 10:11

你好，橱窗设计能传达产品的美感，设计得感觉融入其中。

好久不见 07-10 10:19

你好，橱窗设计能让消费者看后有美感、舒适感，对商品有好感和向往心情。好的橱窗布置既可起到介绍商品，指导消费，促进销售的作用，又可成为商店门前吸引过往行人的艺术佳作。希望我的回答对您有所帮助。

我只想做你的唯一 07-10 10:28

1．特写式　　特写式的特点在于运用不同的艺术形式和处理方法，在一个橱窗内集中介绍某一产品，主要有单一商品及商品模型特写陈列。适用范围：
　　与招牌相似，橱窗的类型也有许多种，小店创业者可酌情进行选择。1．特写式
　　特写式的特点在于运用不同的艺术形式和处理方法，在一个橱窗内集中介绍某一产品，主要有单一商品及商品模型特写陈列。适用范围：新产品、特色商品广告宣传。2．专题式
　　专题式会有一个中心点，围绕某一特定的事情，组织不同类型的商品进行陈列，多以一个特定环境或特定事件为中心，把有关商品组合陈列在一个橱窗里。专题式又分为节日陈列橱窗、场景陈列橱窗与事件陈列橱窗三种，起到传达主题的作用。适用范围：传达主题，如绿色食品陈列橱窗、奥运用品陈列橱窗等。3．综合式
　　综合式一般是将许多不相关的商品综合陈列在一个橱窗内，它又分为三种，即横向陈列橱窗、纵向陈列橱窗、单元陈列橱窗。由于商品之间的差异较大，小店创业者在摆放时一定要谨慎，不要使之显得杂乱无章。适用范围：想要组成一个完整的橱窗广告。
　　有的商店橱窗面积较大，可以按照商品的不同标准进行组合，并陈列在一个橱窗内。系统式可具体分为四种，即同质同类商品橱窗，同质不同类商品橱窗，同类不同质商品橱窗，以及不同质不同类商品橱窗。适用范围：分门别类地表现出小店物品丰富。

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橱窗设计的作用主要有哪些？