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哪位清楚橱窗设计目的是什么？

哪位清楚橱窗设计目的是什么？

浏览：68次 | 提问时间： 07-10 10:10

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4个答案

爱上死亡我的错 07-10 10:11

1、与顾客沟通的桥梁
　　由于橱窗位于店铺最易让顾客看到的位置，因此橱窗几乎是店铺当中，最能有效演示或展示商品的区域。当然橱窗不仅用于演示商品，有时也根据品牌或设计师的需要展示不同的内容；比如，陈列几件艺术品、展示活动的装置或者真人表演等等。但不管橱窗展示什么内容，总的来说橱窗的最大作用在于与消费者沟通。陈列设计师对橱窗的创作，就是要把它当成一个沟通的桥梁，通过对橱窗的设计与布置将需要展示或交流的信息传递给消费者。对于陈列设计师而言，拥有良好规格橱窗的店铺更受他们的欢迎。
　　2、品牌与店铺的广告橱窗就如一个位置固定的广告，而且比起其它的广告形式，它离顾客更近且费用低廉。如果我们把店铺比作一个美丽的姑娘，那么橱窗就是它的眼睛，它的存在与好坏决定店铺是否更吸引人。品牌广告往往体现品牌信息与品牌文化，橱窗设计师可以通过对橱窗风格的长时间把控，使受众经过长时间的信息接收后对品牌类型及其风格有一个深刻的印象，并能使品牌在消费者的心智中占有一席之地。

未够好 07-10 10:19

合理的夸张将商品的特点和个性中美的因素明显夸大，增大顾客购买欲望。强调事物的实质，给人以新颖奇特的心理感受。贴切的幽默，通过风趣的情节，把某种需要肯定的事物，无限延伸到漫画式的程度，充满情趣，引人发笑，耐人寻味。幽默可以达到既出乎意料之外、又在情理之中的艺术效果，

吴攻不受鹿 07-10 10:28

橱窗展示设计的目的主要有两个，
一是为了更好的传递产品的信息；
一是树立产品的品牌效应，使观赏者对产品产生浓厚的兴趣和购买欲，从而实现企业的利润。
举例来说，服装橱窗展示设计就是为了体现服装设计风格和理念的最佳空间，服装的设计理念、服装的企业品牌文化、服装的款式细节都是通过橱窗展示设计的体现，充分展示并实现服装的价值，现代服装橱窗展示设计是非常多样的，既有两维的平面海报，还有三维的真人模特在一定的橱窗场景内进行服装展示，也有四维的利用光电艺术将服装展示产品在空间中由静至动，以让顾客对服装的品牌形象达到认同的效果。

谢谢你的慷慨是我自己活该 07-10 10:36

对橱窗设计目的的概述为：“橱窗设计的目的就是把大街上各种混乱零散的人吸引过来。”这是橱窗设计目的最直白的诠释，也是其最根本的哲学所在。反过来，对于一个陈列设计师而言，做出极具创意的橱窗便是其橱窗设计的目的。
在橱窗设计的过程中，一般遵守三个规则：第一，最终呈现的整体形象要符合视觉美感，即构图形式完整和谐，色彩运用品质高雅，灯光配合恰到好处；第二，橱窗的视觉焦点最终要定格于商品上，常采用的方法有焦点色彩、重点照明等；第三，橱窗设计一定要依托品牌文化、产品特色并结合当季流行趋势，包括流行色彩、流行面料等；第四，橱窗设计一定要避免雷同，有所创意，满足作为橱窗的概念。
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