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专卖店装饰设计应该怎么做？

专卖店装饰设计应该怎么做？

浏览：46次 | 提问时间： 07-10 10:21

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多讽刺 07-10 10:21

目前常见专卖店装饰设计主要有以下手法：
第一、创造主题意境
在做专卖店装修中依据商品的特点树立一个主题，围绕它形成专卖店装饰的一套手法，创造一种意境，易给消费者以深刻的感受和记忆。比如在儿童动物玩具店中，设计师创造的主题是林中乐园，绒布动物在树上爬着、躺着、靠着，显得十分活泼可爱。这样的室内空间虽然装修朴素，但对小顾客的吸引力丝毫不弱。
第二、重复母题
一些专门经营某种名牌产品的专卖店，常利用该产品标志作装饰，在门头、墙面装饰、陈列装置、包装袋上反复出现，强化顾客的印象。经营品种较多的店铺也可以某种图案为母题在装修中反复应用，加深顾客的记忆。
第三、灵活变动
消费潮流不断地变化，所以商店应能随时调整布局。国外有的商店每星期都要做一些调整，给顾客以常新的印象。

走出迷茫 07-10 10:30

1、卖场的色彩要统一。运动鞋和装修色彩要很和谐的融为一体，让人一眼就能看出你卖场的主色调，但我这里说的统一不是让运动鞋和装修色彩完全一致，那样会让卖场显得很单调呆板，应该让局部有对比并服从整体。

2、灯光的目的性。在运动鞋卖场中灯光起着关键的作用，同样一对鞋打光和不设灯光出来的展示效果完全不同，特别是一些单件展示的高档女鞋，一定要用射灯进行烘托。灯光的颜色也要适当，蓝色光给人很冰凉、冷酷、迷幻的感觉(卖凉鞋、拖鞋)，黄色的灯光，给人很温暖的感觉(卖秋鞋、冬鞋)。

3、货架摆放留出行走空间，分为主通道和副通道，其主通道宽度不得小于120厘米，次通道宽度不得小于80厘米。形象背景板对主入口或买场主通道。

走向你 07-10 10:38

1、从整体风格来看，可分为现代风格和传统风格。现代风格的外观给人以时代的气息和现代化的心理感受。大多数店面都采用现代派风格。
2、杭州品尚艺术策划认为传统风格的外观给人以踏实稳健，传统丰厚的心理感受，许多百年老店，成为影响中外的传统字号，其店面形象早已在消费者心中形成固定模式，其传统的外观风格也能吸引部分顾客。
3、如果店铺开在一个充满古朴色彩的老街中，也可采用与整体风格相一致的传统风格。评论 0 赞 0

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