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在北京翻修商场需要注意哪些东西？在装修方面要怎么样才能吸引客户？

在北京翻修商场需要注意哪些东西？在装修方面要怎么样才能吸引客户？

浏览：67次 | 提问时间： 07-23 10:36

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3个答案

难割舍 07-23 10:37

您好，北京装修改造商场有以下原则：商场装修设计是在商场内部确定上述安排对象的位置，使其满足一定的要求，达到一定的目标，就是平面布置所要研究的问题。由超级市场实行开架售货，顾客自选，因而超级市场平面布置的中心任务是设计顾客流动线。超级市场的组成与一般商场基本相同，分为营业、仓储和辅助三个部分，所以一般商场的平面布置原则对超级市场同样适用，有区别的主要是超级市场营业厅内部的平面布置。由于超级市场采用开架自选，在出口处集中结算的售货方式，与一般商场通过营业员直接售货的方式不同，因此超级市场营业厅的入口、出口，顾客流动线，货柜布置形式和商品陈列方式均与一般商场营业厅有所区别。超级市场营业厅面积大小没有具体规定，一般营业厅面积在300平方米以下为小型，主要经营食品，也销售一些洗涤卫生用品1500平方米左右为中型，主要销售食品和日用品；营业厅面积超过2500平方米为大型超级市场，大量经营食品和日用品、服装和家电产品等等，这时营业厅内部需要安装电视监控装置。营业厅入口通常设在顾客流量大的一边，入口较宽，而出口相应窄一些，根据出入口的位置，设计顾客流动线，以保持通道的畅通。为保证顾客单向通行，营业厅出口必须与人口分开，出口处安放自动收银机，一般情况下可按每500人设置一台。因为顾客不能将自己的物品带进营业厅内，所以在出入口外面要留有适当的顾客活动区域以及供顾客寄存随身物品的柜台。在入口处尚需留出供顾客选购物品所用的筐具、自选用手推车的位置(参见图一)。国外中型及大型超级市场大多在商场营业厅外划出互相连锁的自选用手推车区域，用车时投币开锁，用完后还车上锁硬币退回。营业厅的内部布置也很有讲究，首先要根据商品的类别进行区划设计，应使整个一层商场的商品均匀分布，避免东挤西稀或南轻北重。在以食品为主的超级市场，一般在人口处布置日常生活必需的食品以吸引顾客，方便采购，出口处常布置一些口香糖，香烟，杂志等商品，留待顾客排队付款时选购；非食品超级市场则突出主要商品。货架的具体布置和商品陈列要能使顾客均等地接近全部商品。营业厅的内部布置多采取直线型布置，旨在充分利用商场空间和合理组织顾客流动线。根据心理学研究成果，人的纵向视野宽于横向视野，视线上下垂直移动比横向移动方便，在商品陈列上改传统的横向陈列法为纵向陈列法，让陈列的艺术产生艺术的销售。其布局方法大多为格子式，当然这种格子式布局方法也有另种型式可供选择。可以看出，这种方法的优点是：商品敞开陈列，易于保持清洁，简化安全保卫；顾客熟悉陈列，方便自行选购。它的缺点也非常明显，布置单调缺乏创造力，浏览场所有限难以留住顾客。同时，营业厅的内部布置还应考虑自选用手推车大小和商场内通道宽度，通道宽度包括通行区和活动区，它们受到货架的长短与布置方式，陈列商品的销售情况以及营业厅的顾客人数等因素的影响。活动区划分在货架旁边，使购买者可以或蹲或站选购商品，还可以在此装车；通行区要能够使两位推车者并行。此外，超级市场平面布置的其它方面如橱窗布置、节日装饰、pop广告等等，总的来说应布局合理，消费流向畅通，光线明亮，色调柔和，这样将会吸引更多的顾客。

我是不是你最疼爱的人 07-23 10:45

商铺装修设计、商场店铺是经商的场所，实用性特别重要，布局要合理，装修改造要能延长店铺生命周期、提升店铺形象，给店铺、商铺带来收益，而不是简单意义上的装修或翻新。

别敷衍 07-23 10:53

现如今，形形色色的装修在我们周围流行起来。不论是什么样式的装修，都有自己的原则所在。在这里，顾家装饰就跟您分享一下商场装修的五大原则。首先，也是最重要的原则就是商场中所卖物品以及商场的装修档次要统一，要让顾客在看到室内装饰后就能猜出商品的性价比如何。第二，要避免楼层中物品单一，客源的停留时间对整个商场的效益也是有影响的。第三，商场中的布局通道要尽可能的四通八达，不要让人有一眼望到底的感觉。第四，柜台与墙之间要有距离，尽量少出现死角。第五，尽可能的在每个楼层设置不同的风格，比如说餐厅、休闲可以分开楼层。

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在北京翻修商场需要注意哪些东西？在装修方面要怎么样才能吸引客户？

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在北京翻修商场需要注意哪些东西？在装修方面要怎么样才能吸引客户？