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请问陶瓷店面如何装修好？

请问陶瓷店面如何装修好？

浏览：26次 | 提问时间： 07-29 08:17

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盗走你的眼眸 07-29 08:18

由于陶瓷行业的特殊性，任何一家陶瓷企业要塑造专卖店切不可随意找一家装修或者毫无经验的公司为其设计。每一家客户完全有必要对广告公司进行走访，了解其实力状况。由于陶瓷属于大规格产品类，它不是一般意义上的家居类产品，所以专卖店的细节元素要更加注意。一线品牌切忌用三流的形象，做出言行不一的承诺......专卖店不管塑造哪种风格，这都是品牌对消费市场的承诺，承诺就意味着统一性，融合形象和包装，形成了品牌的统一性。而专卖店是直接的表达方式，所以我们任何专卖店的创作要贯穿执行统一的元素。当今专卖店创作，缺少对企业的全面诊断，在对陶瓷行业专卖店构划装修之前，应该有一份像样的诊断报告，来表达广告公司对品牌和行业的理解，否则切勿轻易动手。由于陶瓷各企业的行情不同，虽然存在产品、设备和渠道模式上的类同，但每个企业所塑造的品牌个性和营销模式不同，而且考虑到样品生产、运输、安装、拆卸等繁杂的程序成本，专卖店的空间规划要尽量设计合理，产品之间可以进行最大程度的沟通，降低专卖店运营的持久成本。另一方面，专卖店规划要遵循企业的战略规划，在主要市场和次要市场，在中心城市和县镇地区，在建材超市和家居卖场等企业渠道网络的规划上，陶瓷专卖店要制定不同的空间营销方案。尽管渠道运作有多种模式，但这些模式都要遵循品牌思想发展的主线，不可千变万化，不能影响整体的品牌视觉。

几段唏嘘几世悲 07-29 08:26

普通的陶瓷店吗？地面铺帖淡色（最好是白色）的抛光砖，可简单做点吊顶，装日光灯，店门对面是收银台，店门两边墙面靠墙做约2.5长与地面成75—80坡度的木板（最好固定于墙面），木版面包黑色绒布，绒布上面用玻体胶粘贴卖的产品样板，木版顶端安装射灯。再在中间放上一个小茶几，小店就让人觉得又简单又高档，没有客人上门时只开日光灯，有客人上门后在开射灯。哦，对了小店最好还有一台饮水机，有空调。收银台背面还可以做一个大的水晶招牌，提升店面形象

有种咱来比谁纯 07-29 08:34

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