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深圳装修做什么推广好？

深圳装修做什么推广好？

浏览：52次 | 提问时间： 08-03 05:27

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只知念你 08-03 05:28

我是昨天说要取得你们授权的，一点小小的经验，交流一下！一、店铺装修一定要有力度，最好显得大气，尽量多得把商品显示在首页，有的商城就百十件衣服，但在首页装修得看起来很多似的，让人感觉这家店有实力！二、商品拍摄，最好找模特拍摄，平铺拍摄很大程度上掩饰了衣服的效果，如果模特拍摄能让人真实地看到穿上身的效果，对眼球有穿透力！我看了你们的店铺，感觉拍摄效果有待提高，不是技术问题，而是整体效果的拍摄把握要让人有种震撼力！三、价格制定，一定不要太高，放眼**，所有销售量高，排名靠前的店铺价格都不是太高，甚至很低，所以即使是高档服装，也要尽量压低价格，试想，如果服装质量好，而价格不太高，买家拿到手有种超值的惊喜，那么这个顾客肯定就成为了你的忠实顾客，只要有需要肯定还来，因为网购拼的就是价格，说白了就是打价格战，想在网购上赚取几倍的利润是不太可能的。即使买家收到衣服感觉质量很好，但稍微有些价格太高的感觉他们下次也许就会去寻找更低的卖家。深圳后构想不是就在首页做了很多天的大幅广告，但我进他们店去看销售量也没提高多少，关键是她家的衣服都是几百块一件的，**购物还没形成那么多高的消费阶层。关于价格，我个人认为，低档要占百分之三十，中档有百分之五十，高档百分之二十，这样是最好做的。优衣库的价格应该和这个比例差不多。优衣库店里销售量排名前十十件衣服，99元的占了五件，100-300三件，300以上2件，看来价格高于300元的销售量就会受到很大限制，所以我建议你们把价格下调一些。在**三百元一下可以称得上中低档，三百元以上就可以称得上高档了，因为真正的高消费人*就很少网购了。以后会不会发展起来也很难说。四、推广。直通车肯定要做，大的客户**也有优惠，服务档次也会提高。直通车不是立即见效的推广方式，花了一万块的费用可能也就有不到三千的销量，但也是必须做的，因为没多少人买但可能就有很多人收藏了店铺或者商品，以后会产生后续的购买。**活动也必须参加，特别是收费的一些，虽然收费，但也是竞争得很厉害。比如钻石展位之类的，效果怎么样那肯定也是不好说的，有成功有失败的。**也不会告诉你其中的利弊，所有只有做过的人才有经验。还有就是花大钱撒网式广告，这个可以和**联系，选择自己合适的方案。如果推广费用允许的话，那一炮打响是肯定的。唐狮美邦杰克琼斯为什么都一炮打响？就是因为有**直接的扶持，一开店就在首页置顶广告，做他一个月，品牌知名度肯定上来了，为什么佐丹*没有一炮打响?就是因为没做这种大气的宣传。不过花费确实惊人。总的来说，前面三条是基础，一定要做好的，后面推广就靠钱砸了，**推广没什么诀窍，推广方式也都被**的收费制度模式化了，所以推广必须靠钱！