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酷家乐装修设计吊顶要怎么才能做成集成吊顶

酷家乐装修设计吊顶要怎么才能做成集成吊顶

浏览：46次 | 提问时间： 08-03 05:50

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3个答案

太拥挤 08-03 05:51

一、做集成吊顶店面的地址首先是店面的选址，想在激烈的市场竞争中立于不败之地，选址最关键，一流的品牌必须在一流卖场或一流铺位，当然还必须在吊顶区，夹板区及橱柜区，卫浴区这三个关联区域，但是最好是在大品牌的旁边，比如：欧派橱柜，尚高卫浴，最大的及最旺夹板零售商旁边。一定要做零售商而不是批发商。因为零售商是做终端客户的，而批发商是做流通客户，交通便利，有条件的话最好选主通道，要做一线品牌必须到一流的擂台去较量。其次是专卖店的装修质量：1、档次一定要高于竞争对手，最好向关联产品的大品牌看齐，比如：友邦，金鼎、宝兰，顶上，斯克林集成吊顶等的形象店看齐，让高端消费人群一看就知道你的专卖店是大品牌。2、内部展示一定要精细化，再好的产品也需要好的展示来烘托其档次，比如把劳力士的手表摆到地摊会是什么结果，把麦当劳开到菜市场会是怎样的景观，巩利在演红高粱时穿着大红棉袄，恐怕没有人说她美丽，但当她穿着吊带裙佩戴高级首饰等出席公众场合，又有谁敢说她不是美女，所以好产品要想打动高端消费者的心必须展示出其品位，烘托出其高贵来，精致的展架，柔和的灯光，别致的水晶工艺品等，简洁大方的衬托出产品的档次和专卖店的品位，不愁生意不好了。3、然后是专卖店展示产品的选择，专卖店应展示品牌的差异化产品为主，大众化产品为辅，要让消费者进入你的专卖店就觉得耳目一新，与众不同，当他们受到你的产品风格感染，用你的产品标准去考量竞争对手的产品时你又向成功迈进了一大步。二、集成吊顶营销队伍的建设 1、店长统筹整个项目运作与执行，作营销计划管理团队，分配任务考核指标2、导购员高素质的导购员会无形中提高产品的档次，提高品牌在消费者心中的形象3、业务员业务员是产品与用户之间的桥梁，是促进销售，搜索目标客户的侦察兵，有能力的业务员能代表企业形象，促进产品销量。人员培训、任务分配、考核、完善的管理制度，合理的薪酬机制、可行的营销计划。品牌是人才干出来的，要注重人才队伍的建设、留住人才、用好人才、才能让我们的企业做大做强三、集成吊顶的营销政策的制定讲这个问题之前，我想谈一下关于品牌价格的问题。笔者走访过很多品牌的代理商，由于承受不了开业初期生意冷清的局面，降价销售，很好的品牌也卖不出好价钱，沦落到与杂牌产品竞争价格的地步，这种做法是干不好品牌的，干品牌非一朝一夕的事情，选好品牌、装好专卖店、组织好营销队伍之后接下来要搞策划了，分以下几个步骤进行：1、集成吊顶合作伙伴的利益分配要想干好一个品牌，必须要发动一切可以发动的力量，利用一切可以利用的资源，我们建材行业目前还存在许多分销商潜规则，一个品牌运营商不可忽略的。关联行业、设计师、物业公司等的推广和宣传不可忽视，那么怎么发动这些关联资源为我所用呢。这就需要利益驱动，那么我们的价格就要有空间，有足够的动力推动这些关联资源为我们宣传与介绍，所以我们价格体系一定要守住，而且要制定一个可行性的分配方案，比如分销商加多少利润，装饰公司、工头、设计师、橱柜、卫浴的导购员，联合促销单位等的利益分配都要妥善处理，并兑现承诺。2、小区终端的推广，节假日促销终端推广与促销在现代品牌营销也非常重要。品牌运营商要勤跑终端并在当地高档楼盘附近做宣传广告，联合大品牌搞促销（比如橱柜、卫浴、地砖）等品牌，实行折扣、回赠等节假日促销配合厂家制定好方案，备足货源，做好充分准备、最好让消费者能在节假日马上提货，因为很多促销订单节假日过后消费者再与其他低端品牌比较又回来退单的情况经常发生，买完货回去之后他们就没那么多精力去比较了，毕竟建材不是日常消费品。4、广告宣传为了配合以上几点的顺利开展，我们需要不同形式的宣传来让我们的受众知道我们的方案，配合我们方案的执行不同的方案有不同的宣传方式，比如说，潜规则的宣传必须的一对一、面对面的沟通，而且必须保守秘密，而团购活动与促销要大张旗鼓的宣传，越多人知道越好。户外广告、电视广告、宣传单张、收音机等条件成熟都要做到位。

撑过去 08-03 05:59

第一是质量，做集成吊顶的商家一般都是专业性的、品牌性的。他们除了吊顶不会去做别的，而且他们一般为了安装的牢固性和将来的耐用性。都会采用符合国家标准的吊顶材料。第二是美观，集成吊顶不同于一般的吊顶，一般的吊顶安装时要注意很多事情，比如留孔、通风、灯位等一系列问题。单独安装涉及到工种穿插，很难做到配合默契达到美观的效果，有时甚至还需要返工修补。综上两点，为了免除客户不必要的麻烦，在经济条件允许的情况下最好选择集成吊顶。

我狠矫情つ 08-03 06:07

1 包装，包装你卖的商品，包括店面装修，你门也要包装，衣服穿的得体，整洁大方，名片拉，...这样你的吊顶不仅被别人认为是好商品，虽然贵点，但是不贵你怎么赚钱，而且你们自己也很有信心，不是么，谈业务也很有底气.2 广告作用不说，你也知道重要，所以要有计划的投，这可以参照你的同行的方式，他们怎么做，你照做.想做好，要创新，什么五一，国庆啊，做活动，吸引客户...3 合作，做生意不和别人合作，是做不大的，想做大，要寻找合作伙伴，一是与能直接带来生意的个人，象给别人装修的师傅，装饰公司的设计师...带生意就给回扣，不要失信，千万不要.二是广泛的与装饰公司合作，这里我就不明说了，4 跑业务，要想生意好，就要多渠道的寻找客户，现在是个推销的年代，要主动出击，要招聘业务经理，业务员，分组去小区，那里装修，就去那里找客户，给名片，介绍你们吊顶的质量，价格，问客户要电话号码...别小看跑业务，很直接很有效，只要能让客户知道的第一家品

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