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咨询大家宜家展厅设计哪种适合

咨询大家宜家展厅设计哪种适合

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绯伤凉薄人落笔映惆怅 06-22 03:34

宜家的家具采用斯堪的纳维亚式的设计风格，该风格：简单、开放、明快，为大多数人所接受。开放式的展厅设计合适：与传统的柜台式服务不同，宜家在卖场中一直坚持开放式的展示模式。展示区按照客厅、饭厅、工作室、卧室的顺序排列。这种顺序是从顾客习惯出发制定的，客厅最为重要，饭厅是人们处理日常事物的地方，工作室紧随其后，卧室是最后一个大型家具区。这些展示生动活泼，充满了家庭温馨的感觉。而且宜家经常变换摆设方式，和竞争者形成了显著差异，不易模仿。宜家将展示区划分为一个一个分隔开来的小单元，如同家中的功能区划分，分别展示了在不同功能区中如何搭配不同家具的独特效果。这样的展示区并非固定不变的，每个宜家商场均有一批专业装修人员，他们负责经常对展示区进行调整。调整的基本要求是要符合普通百姓家居生活的状况，如背墙的高度根据普通住房的层高设定为2．9米，过高或过低都会给顾客造成错觉，作出错误的购买决定；背墙的颜色也必须是中性的，符合日常生活的习惯。不会使用一些特殊颜色来烘托家具的表现效果，以免让顾客有错误的感觉。每个展示单元都标注实际面积。所有这些都是从顾客的需要出发，顾客原封不动地把展示区的摆设方式搬回家去，也会得到和与商场中一样的效果。宜家的这种开放式的展区排除了柜台的隔阂，拉近了消费者与家居的距离，成为了家具零售业的一次革命。

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