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咖啡厅橱窗设计怎么做比较吸引顾客？

咖啡厅橱窗设计怎么做比较吸引顾客？

浏览：29次 | 提问时间： 08-06 05:42

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橘一树 08-06 05:42

良好的店面设计，不仅美化了咖啡馆，更重要的是给消费者留下美好印象，起到招徕顾客，扩大销售的目的。下面有6大咖啡馆店面形象设计原则。　　进行店铺设计的前提条件是掌握时代潮流。在店铺外观，店头、店内，利用色、形、声等技巧加以表现。个性越突出，越易相人注目。　　1、店面的设计必须符合咖啡馆特点，从外观和风格上要反映出咖啡馆的经营特色。　　2、要符合主要用户的“口味”。　　3、店面的装潢要充分考虑与原建筑风格及周围店面是否协调，“个别”虽然抢眼，一旦使消费者觉得“粗俗”，就会失去信赖。　　4、装饰要简洁，宁可“不足”，不能“过分”，不宜采用过多的线条分割和色彩渲染，免去任何过多的装饰，不要让用户感到“太累”。5、店面的色彩要统一谐调，不宜采用任何生硬的强烈的对比。

深陷 08-06 05:50

1、咖啡厅装修之大众模式款式的风格
                 应该把咖啡厅的风格设计的符合与广大的消费*体，只要消费者们消费得起，才敢走过咖啡厅，那样无形中也不会给你带来收益。
2、咖啡厅装修之灯光的要求
                 锁定好了自己的目标城市与店面地点的话，   那你就可以开始进行装修了。在装修中最应该注意的地方就是灯光的选择，不能选择太过于刺眼的灯光。因为这里不是KTV也不是酒吧，灯光上的要求就是尽可能的柔和，温馨，不能带给人们一种烦燥感。走进咖啡厅以后，   要让人们享受到无限的轻松与自由。但是也不能选择太暗的灯光，虽然没有一刺眼感，但是很容易让人们产生消极的情绪，所以说最好是调出一些带有色彩的光灯来。   明暗交夹，才可以吸引人们的注意力。
3、咖啡厅装修之别致风格
                 这是一个讲究时尚与个性的时代，如果咖啡厅装修的没有一丝的个性，而是去仿效其它咖啡厅的设计风格，   那就不会让人们对咖啡厅多出一些想法，也不会记住店名。在设计咖啡厅装修风格时，最好可以想象出一些新的元素   ，在其它地方没有看到过的元素，那样才可以吸引朋友们的眼光，带给人们好心情，尽而就会吸引越来越多的消费者。

喜歡就是淡淡的愛 08-06 05:59

咖啡店面装饰应具有自己的独特的风格和特点。在具体装潢设计上，要考虑到以下两点。
           第一，装潢要具有广告效应，即要给消费者以强烈的视觉刺激，争取在外观上别出心裁，吸引消费者；第二，装潢要结合咖啡特点加以联想，新颖独特的装潢不仅是对消费者进行视觉刺激，更重要的是能向消费者展示店的特色产品与经营理念。
           咖啡连锁店内的装饰和设计，主要需注意以下几个问题。
           (1)防止客人进入咖啡店后出现拥挤的情况。
           (2)吧台应设置在显眼处，以便顾客咨询。
           (3)咖啡店内布置要体现一种独特的、与咖啡相适应的气氛。
           (4)咖啡店中应设置休息处。
           (5)充分利用各种色彩。墙壁、天花板、灯具、陈列的咖啡等产品组成了咖啡店内部环境。不同的色彩对人的心理刺激不一样。以紫色为基调，布置显得华丽、高贵；以黄色为基调，布置显得柔和；以蓝色为基调，布置显得不可捉摸；以深色为基调，布置显得大方、整洁；以白色为基调，布置显得不够有活力；以红色为基调，布置显得热烈。色彩运用不是单一的，而是综合的。
           (6)咖啡店内最好在光线较暗或微弱处设置一面镜子。镜子可以反射灯光，使咖啡店内更亮、更醒目、更具有光泽。有的咖啡店用整面墙作镜子，除了上述优点外，还给人一种大空间的印象。
           (7)收银台设置在吧台两侧且应高于吧台。
           室外装饰是指咖啡连锁加盟店门前和周围的一切装饰形式。广告牌、霓虹灯、灯箱、*闪示广告、光纤广告、招贴画、传单广告、活人广告、招牌、门牌装饰、橱窗布置等，均属室外装饰范围。
           从整体上看，制作精美的室外装饰是美化咖啡店和吸引顾客的一种手段。咖啡店门前的*广告，以新颖别致、变幻无穷的图像吸引着顾客的注意力，即便不想喝咖啡的人，也经常在这种渲染的气氛中不知不觉地走进了咖啡店。咖啡店的橱窗是咖啡店的一张脸，即便是匆忙路过的人，也会停步观赏一番；精心设计橱窗，是现代装饰的重要内容。一般来说，现代橱窗追求主题突出，格调高雅，具备立体感和艺术感染力。纽约的咖啡店喜欢在橱窗里使用艺术雕塑式人物造型来配合咖啡品牌的陈设，使整个橱窗在艺术装饰的烘托下显得层次分明，一目了然。
           随着现代科学技术的发展，各大咖啡店门面的装饰大多用*广告来吸引顾客的注意。夜幕降临，室外的装饰五光十色，艳丽夺目。在各种光束和光环的烘托中，咖啡店显得格调高雅。对顾客来说，这样的效果具有很好的引导作用。这充分表明，咖啡连锁店应把店面装饰看成是促销活动中的唯重要环节。
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