array(3) { ["data"] => array(20) { [0] => array(11) { ["tagname"] => string(30) "求助蝴蝶花是什么颜色" ["inlink"] => int(0) ["addtime"] => string(10) "1608629480" ["tagid"] => int(7730996) ["id"] => string(7) "7730996" ["depart"] => string(1) "0" ["updatetime"] => int(0) ["status"] => int(99) ["_version_"] => int(1703504173179338781) ["pageurl"] => string(36) "//www.sheji456.com/ask/tlist/7730996" ["m_pageurl"] => string(34) "//m.sheji456.com/ask/tlist/7730996" } [1] => array(11) { ["tagname"] => string(12) "求助装修" ["inlink"] => int(0) ["addtime"] => string(10) "1600842714" ["tagid"] => int(1877601) ["id"] => string(7) "1877601" ["depart"] => string(1) "0" ["updatetime"] => int(0) ["status"] => int(99) ["_version_"] => int(1703503976091090964) ["pageurl"] => string(36) "//www.sheji456.com/ask/tlist/1877601" ["m_pageurl"] => string(34) "//m.sheji456.com/ask/tlist/1877601" } [2] => array(11) { ["tagname"] => string(30) "北京求助装修公司套餐" ["inlink"] => int(0) ["addtime"] => string(10) "1603789857" 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string(24) "色彩求助装修配色" ["inlink"] => int(0) ["addtime"] => string(10) "1606211878" ["tagid"] => int(5772790) ["id"] => string(7) "5772790" ["depart"] => string(1) "0" ["updatetime"] => int(0) ["status"] => int(99) ["_version_"] => int(1703504107356028965) ["pageurl"] => string(36) "//www.sheji456.com/ask/tlist/5772790" ["m_pageurl"] => string(34) "//m.sheji456.com/ask/tlist/5772790" } [15] => array(11) { ["tagname"] => string(18) "装修设计求助" ["inlink"] => int(0) ["addtime"] => string(10) "1606727814" ["tagid"] => int(6032475) ["id"] => string(7) "6032475" ["depart"] => string(1) "0" ["updatetime"] => int(0) ["status"] => int(99) ["_version_"] => int(1703504115976372259) ["pageurl"] => string(36) "//www.sheji456.com/ask/tlist/6032475" ["m_pageurl"] => string(34) "//m.sheji456.com/ask/tlist/6032475" } [16] => array(11) { ["tagname"] => string(18) "装修预算求助" ["inlink"] => int(0) ["addtime"] => string(10) "1606727864" ["tagid"] => int(6089456) ["id"] => string(7) "6089456" ["depart"] => 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求助：互联网装修套餐是什么

求助：互联网装修套餐是什么

浏览：37次 | 提问时间： 08-10 03:24

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果冻贴心小棉袄 08-10 03:25

互联网装修套餐　　互联网装修模式的全包是有用户需求基础的，但还要不断迭代，从现有的硬装，得打造融合软装、家具、智能家居等构成的完整的家，延长价值链，提高营收。过程中，要解决产品同质化的问题，找到竞争的差异化优势。　　互联网装修套餐模式面临哪些问题　　很多人在批判互联网装修的套餐模式，其实都没有抓到其本质，有没有问题，肯定有，我是这么看的。　　问题一，产品同质化严重，靠营销概念突围。大家都与国内一线主材合作，产品形式雷同度高，“无增项”、“顶级供应商”、“环保材料”等大同小异，施工也差不多，能看到的更多是营销上的差异，就看谁在供应链管理、施工管控和市场运营方面更强了。　　如悦装网打出德系概念，有“7大德系工艺”、“15大德系品牌”，紫薯家装*为“最自由”的互联网家装，美家帮777/㎡打环保牌，蘑菇装修打性价比，在西安、北京、成都、沈阳市场从8月20日发起“599/㎡性价比前所未有，90天后再也不见”市场活动，互联网家装平台设计456网请“暖男”黄晓明代言，率先打明星牌。　　问题二，中低端用户形成的品牌印记导致延伸困难。现有套餐模式的用户大多是中端，在一线城市甚至可能都是低端用户，这样形成的品牌感知对以后的产品延伸，如设计、软装、智能家居等都会带来*的影响。他会觉得你就是做基础硬装套餐的，能设计出好的效果图吗？软装能落地实现吗？智能家居那么高大上也能搞？等等一系列疑问。　　问题三，价值链太短，盈利待考验。前面也说了，靠“基础施工+主材”的全包模式只能作为流量入口产品，又是低频消费，无法成为利润型产品。施工透明没利润，材料整合力不强，就难以拿到低价等，只能靠软装、家具及智能家居等获取高毛利了。但产品的延伸，势必需要品牌形象的支撑，但中低端的产品形象认知，会让延伸有些尴尬。

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