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谁给我一份服装店面设计说明

谁给我一份服装店面设计说明

浏览：44次 | 提问时间： 07-13 05:15

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攥紧我 07-13 05:16

在店铺形象设计方面，不能硬搬先前制定的标准去套，而是需要实地考察店铺自身及周围情况，看看人流方向、日照情况、障碍物情况、周围店铺颜色、风格，再根据这些具体的元素，按照标准进行设计。现在许多的服装店在店铺形象设计上都很随意，只是根据自己的想象或者照搬其他店铺的装潢，根本没有考察店铺所处的实际位置，更别说是考察竞争对手了。几乎所有的商品都适合台面的陈列，要选择合该商品的支架、衣架、展示台和陈列柜。商品摆放的方向可以是水平的，不改主向，商品重复的构成显得整齐有规律，增强正面的视觉效果，如何运用平台工陈列柜或展示台。也可以改变商品的方向，追求视觉的变化，如运用弧形展示台或多向式的陈列柜。支架的运用提高商品的高度，让台面的陈列更富于变化。陈列中注重商品的折叠技巧，做到整齐统一。有效地利用空间，精巧设计，合理布局，会使你的服装鞋帽店蓬芘生辉。

相顾无言 07-13 05:24

服装店面设计说明
服装店面一定要有形象设计，勿容质疑，一个成熟品牌给人的第一感觉应该是具有高度美感的视觉享受。所以像匡威、香奈尔、李维斯等这样的国际品牌才能够让人耳熟能详。
无论从品牌的字体、颜色、产品风格，还是从品牌的终端形象推广上，这些品牌都做到了保持绝对的统一性。
店务推广是一项系统工程，是走品牌化道路的必需条件，是形成双赢局面的基础，所以店面形象设计，服装公司及加盟商必须引起重视。
终端店面设计技巧：
风格定位；要清楚你做的品牌是休闲还是正装，是男装还是女装。休闲服装的店面设计应该给人以随意、轻松的感觉，可以给出节奏感强的背景音乐，拥有对比强烈的色彩和绚烂的灯光，折放、正面展示、侧面展示要互相穿插，货架的摆放要在随意中又有整体的感觉，正装则反之。
女装店面的设计整体风格要素雅，色彩要有女人味，淡蓝+白、红+白、紫红+白、驼色+白、白、黑+白等都是不错的选择，买场的线条要流线、纤细，灯光柔和，多点镜子(女人天生爱照镜子，当你这里镜子多的时候，就算他们没有看你的衣服也会把她们吸引过来。)而男装则以粗矿的线条，深沉的色彩为主，多用胡桃木等材料制作。
店面设计的要素：
我们找准了定位，下面介绍的就是店面设计的要素：
1、店面设计的色调要统一，服装和装修色调要很和谐的融为一体，让人一眼就能看出你店面形象的主色调，但我这里说的统一不是让服装和装修色彩完全一致，那样会让卖场显得很单调呆板，应该让局部有对比并服从整体。
2、灯光的目的性；在服装店面设计中灯光起着关键的作用，同样一件衣服打光和不设灯光出来的展示效果完全不同，特别是模特、点挂这些单件展示的，一定要用射灯进行烘托。灯光的颜色也要适当，蓝色光给人很冰凉、冷酷、迷幻的感觉(卖夏装)，黄色的灯光，给人很温暖的感觉(卖冬装)。
3、试衣间很重要；顾客作出买衣服的决定大多是在试衣间里作出的，现在有很多卖场的试衣间简直不堪入目(这很影响销售)，你试想：当你顾客走进你的试衣间，踏上软软的羊毛地毯，关上精致门把手的门，试穿后还有个梳妆台可以让她梳一下试乱了的头发，还可以喷一下精致的小香水，是否感觉自己是公主?(公主一定会买自己喜欢的衣服的)
注：第3条提到的羊毛地毯、梳妆台、小香水等试衣间物品适合于高档定位的女装，以免被盗。
4、货架摆放留出行走空间，分为主通道和副通道，其主通道宽度不得小于120厘米，次通道宽度不得小于80厘米。形象背景板对主入口或买场主通道。

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